KELLOGG'S VERSATILITY

Celebratory Breakfast for the Royal Wedding

To gain earned media for Kellogg's during Q2 of 2018, we set our sights on the biggest event of the season and paired the 7 a.m. Royal Wedding with its most natural counterpart: breakfast. Complete with a multi-course menu curated by former royal chef Darren McGrady, DIY fascinator making with Project Runway's Kelly Dempsey, and a royally transformed space, the experiential event provided the ultimate interactive viewing experience. We reached our goal for impressions and earned a ton of media coverage before it even happened.