CHEEZ-IT

PR Kit: Duoz Theater

Task: Create a one-of-a-kind, eye-catching PR box to introduce two new Cheez-it Duoz flavors

Insight: People LOVE eating Cheez-its while watching movies

Solution: We created a clapperboard-shaped press box with the full theater experience tucked inside, complete with a mini HD screen, mini velvet curtains, and our two new flavors. Upon opening the box, two trailer-style videos that we shot in-house began auto-playing, introducing each new flavor through dramatic VO and cinematic visual effects. And somehow we didn’t go over budget?

We've all experienced that sinking feeling after a PM says "media mailer." These trailers were our way of sneaking in some creative content, and the client ended up loving them.

password: duoz