André

Official Bubbs of Just Because

In the André “Official Bubbs of Just Because” Campaign (#OBJB), we wanted to encapsulate the ‘ritualized spontaneity’ that the budget bubbly brand stands for. Because unlike fancy-schmancy champagne, there isn’t one “right” occasion to enjoy André — pop off whenever, wherever, and with whomever, you want.

These videos hit on two key time periods for André: Brunch and Darty (Day Party) Season. We used goofy humor both to connect with Gen-Z, and to show we don’t take ourselves any more seriously than you do.

Associate Creative Director, Copy: Kevin Lawlor
Associate Creative Director, Design: Katie Siemianowski
Creative Director: Tony Rogers
Director: Kevin Hill
Producer: Maria Xerogianes
Editor: Tom Jurgensen
Retoucher: Katie Siemianowski